The Atkinson 1984 Flexible Model - 1478 Words

The Atkinson 1984 ‘flexible model’ explain about labour market flexibility and employment restructuring in the 1980s. According to Suzette Dyer Atkinson’s ‘flexible firm’ model provides a framework based on breaking internal hierarchical labour market by creating workforce. The ‘flexible firm’ is a micro-level dual labour market mode, with an inner ‘core’ of stable, skilled employees with access to ‘primary labour market’ conditions of secure employment and career prospects(Warwick Paper in Industrial Relations, 1987). The ‘core’ workforce is said to be made up of highly skilled workers who are able to participate in decision making and are directly employed by an organisation. Such workers are provided with job security and high salaries that reflect skill level and their importance to the organisation. The ‘peripheral’ workforce by contrast are less central (i.e. they are important, bu t not part of the ‘core business’), making them more easily recruitable from the open labour market, and therefore less protected from its competitive pressure(Warwick Paper in Industrial Relations, 1987). The ‘peripheral’ workforce are characterised by low wages, low job security and having little or no autonomy in their work. Atkinson model of ‘Flexible firm’ identifies five types of flexibility that companies seek: functional flexibility, numerical flexibility, location flexibility, financial flexibility, temporal flexibility. Functional flexibility is that employees can be redeployedShow MoreRelatedBenefits And Benefits Of Working Flexibility981 Words   |  4 PagesWorking flexibility is about how flexible work is organized in the workplace so that the organizations and employees benefits. Workplace flexibility can be regarded as ‘the capacity of employees to make decisions influencing when, where and for how long they engage in work’ (Jeffrey, 2008). Flexible working is a kind of working arrangement which gives a level of flexibility on how long, when, where as well as at what times employees work. Employees access flexible working through HR arrangements,Read MoreIs The 40 Hour Work Week Working?1198 Words   |  5 Pagesset your own schedule each week? Well, the time has come where many companies human resources departments have changed their ways of thinking about the 40 hour work week. Many human resource departments have now began giving their employees a more flexible work schedule as long as their work is being completed. According to the Business Dictionary, â€Å"A workplace management and organizational technique optimizes human resources through flexibility based on segmenting the employees into peripheralRead MoreWhy Flexible Working Practices Are An Important Features Of Uk Business Organizations1716 Words   |  7 Pagesorganizational examples and academic theory explain why Flexible Working Practices are an important feature of UK business organizations? This essay will discuss and analyse why flexible working practices are an important feature of UK business organisations, by providing specific organisational examples and justification through academic theory. Flexible working is a form of employment that suits an employee’s needs such as, having flexible start and finishing times, or working from home opportunitiesRead MoreFordism1526 Words   |  7 PagesAmerican variety, the industry of Henry Ford’ Before Fordism is introduced in industry, the craftsman built the Vulcan cars, and it usually took several weeks to make Vulcan cars which were sold to upper class. In 1908, Henry Ford produced the first Model T car, and brought Fordism into industry. The workers who worked for Ford benefited from Fordism: the working time from 9 hours to 8 hours; the salary from $2.5 to $5ï ¼Ë†at leastï ¼â€°. The productivity increased sharply. From that time, Fordism was acceptedRead MoreExecutive Summary : Human Resource Managemen t3525 Words   |  15 PagesExecutive summary Human resource management is the process of managing human as resources for some organization. It is an important concept for most of the business organization. The model given by the Guest is based on the notion that human resource management is somehow different from other personnel management, so it is most popular among the business organizations. A strategic approach is important for most of the organizations as it works as the legal framework of that organization .It definesRead MoreThe Labour Market And Its Internal And External Dimensions1915 Words   |  8 PagesIntroduction It is often asserted that recent globalization has engendered flexibility. Production needs to be responsive to changes in global demand so the workforce must be flexible. However it is also argued that flexibility is not new and has long been a part of the structure of the labour market (Hakim as cited in Pollert, 1988). Perhaps flexibility is just seen as more relevant because it is promoted by the contemporary neo-liberal agenda. According to Meager, there may be a shift in ‘theRead MoreHow Flexibility Is An Essential Thing1356 Words   |  6 PagesFrom Atkinson’s research in 1984 we can understand that flexibility is an essential thing is this competitive business world. So in order to cope up with the situation, companies need to explicitly imply all three types of flexibilities and treat flexibility as an essential thing rather than an additional option. In the flexible firm model denoted by Atkinson, there are two peripheries (core and secondary). `Therefore, it can be presumed that the inner core-periphery of highly skilled employeesRead MoreThe Organizational Culture of Quinlans3389 Words   |  14 Pagescultures There is a link between organisation culture, strategy and external environment. Based on this association, four types of culture can be defined (Daft, Management, 2003, p92) a) Adaptability – organisations that need to be flexible and make high risk decisions are suitable candidates for this culture. Signs from external environment are rapidly detected, interpreted and translated into responses. Employees are given the autonomy to make their own decisions andRead MoreManaging Human Resources4517 Words   |  19 PagesContents Introduction 1 Task 1 1 1.1 The Guest’s model of Human Resource Management 1 1.2 The differences between Story’s definitions of HRM, personnel and Industrial Relations (IR) practices: 3 1.3 The implications of developing a strategic approach to HRM for line managers and employees in organizations 5 Task2 6 2.1 A model of flexibility is applied in my organization 6 2.2 The types of flexibility developed in my organization 7 2.3 The use of flexible working practices from both the employee andRead MoreAnalysis of the Success of Omega Supermarket2213 Words   |  9 Pagesin the labour market are essential for understanding the issues which the managers may face. The Atkinson model for a flexible firm describes the necessity of the functional and the operational flexibility required within the organisation. All these factors are associated to the importance of the recruitment process and the need for outsourcing which is being adopted by the organisation (Atkinson, 1984). Moreover, there are certain psychological contracts which are required to be made with the employees

Nokia s Analysis Report Comparison - 908 Words

Nokia’s Analysis Report in Comparison to Its Chief Competitors. Nokia currently has three chief competitors: Apple, HTC, and Samsung. All these firms operate in a similar market, offer similar products, and targets similar customers. It should also be noted that Nokia engage in multimarket competition because it competes with these firms in several product and geographic markets (Hitt, Ireland, Hoskisson, 2013). For the purpose of this paper, a competitor analysis will be conducted to assess the present state of Nokia. Figure 1 gives a visual of the information that will be discussed. The financial information is according to Yahoo Finance. Figure1 Finance After analyzing Nokia’s finances compared to its competitors, Nokia’s†¦show more content†¦Nokia plans to invest in HERE, the developments of new products and services needed by telecoms operators, and expanding intellectual property licensing program (Nokia Corporation, 2014). Apple plans to stay committed to offering its user a unique experience through innovative hardware, software and services. The company’s business strategy focuses on differentiation. Designing and developing its own operating systems, hardware, application software, and services, Apple intends to continue providing its customers with superior products and solutions. Apple plan to invest in research and development, marketing and advertising to increase sales and its competitive advantage. As part of its strategy, Apple will continue to grow its platform through the iTunes Store (Apple Inc., 2013). HTC plans to invest in brand awareness, marketing, and sales (HTC, 2013). Its bestselling flagship phone- HTC One has been updated in hopes of enhancing customers’ experiences. They intend to build on the quality of all the things that made the original HTC One a success and get the product into the hands of customer quicker. A Total Quality Management System has been implied by HTC top executive as the new strategy (Business Insider, 2014). Samsung has become known as the fast follower which means they monitor the market and quickly duplicate the products that are gaining traction and make them available for less. Samsung’s late mover strategy has caused some legalShow MoreRelatedCan Nokia Bounce Back?1632 Words   |  7 PagesCan Nokia Bounce Back? Section 1: Introduction This report will investigate the current business situation communications giant Nokia are facing due to their plummet in business stature. It will provide analysis through Porters Five Forces and Internal Analysis into how the former communications giant can recover. Section 2: Company Context Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia Technologies, Nokia Networks and until September 2013Read MoreFin Report1237 Words   |  5 PagesFIN 315 Final assignment: Portfolio Project December 6, 2012 Portfolio Project We changed our strategy after the first interim report. We realized that it is hard to use â€Å"bottom-up† approach to invest by looking into a particular stock to invest. Right now, we are trying to use â€Å"top-down† approach to invest in our portfolio. Top-down approach is a method of analysis that involves looking at the big picture first, and then analyzing the details of sector or industry then towards the company orRead MoreVision And Mission Statement : Nokia s Vision9696 Words   |  39 Pages 2007). Nokia’s vision is â€Å"Connecting People† (Nokia, 2013). And the company’s mission statement is an elaboration of its vision: â€Å"Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment† (Nokia, 2014) From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to beRead MoreNokias Main Competitors1955 Words   |  8 PagesNokia’s main competitors in its segment are Huawei, Ericsson and ZTE, of which only Ericsson (ERIC) is listed in the US stock exchange. Hence, for the purpose of this section we use ERIC as comparison. The chart in Figure 1 shows the growth of $10,000 in Nokia in comparison with Ericsson and the benchmarks namely the SP 500 and the â€Å"Communication Equipment† sector. With the historical background provided in the earlier section, it is evident that the changes in the strategy and the structure of the organizationRead MoreIntegrated Management Project: Nokia Corporation Case Study11244 Words   |  45 Pagesï » ¿Integrated Management Nokia Corporation Contents TOC o 1-3 h z u HYPERLINK l _Toc337725744 Section A PAGEREF _Toc337725744 h 3 HYPERLINK l _Toc337725745 Brief background to the company and its industry PAGEREF _Toc337725745 h 3 HYPERLINK l _Toc337725746 Statement of the Issues Identified PAGEREF _Toc337725746 h 5 HYPERLINK l _Toc337725747 Factors Contributing To These Issues PAGEREF _Toc337725747 h 6 HYPERLINK l _Toc337725748 Human Resources PAGEREF _Toc337725748 h 7 HYPERLINKRead MoreNokias Marketing Plan: SWOT Analysis2335 Words   |  9 Pagessuch as the iPhones or the Android operated telephones. Nokia as such comes to compete in a highly dynamic industry, in which it seems unable to equalize the offer and attractiveness of the smart telephone providers. This situation is created as a result of numerous changes in the micro and macro environment, one notable one being the commodization of technologies, which unifies the quality of the products and services. In other words, Nokia should not compete with the smart phones creators, but shouldRead MoreSmartphone Industry Financial Analysis3204 Words   |  13 PagesA Financial Analysis of the Smartphone Industry Maria Thompson Jared Fowler John Froman Michael Collingsworth Emily Barnes Emily Pounders Robert Crittenden The University of North Alabama September 23, 2011 A Financial Analysis of the Smartphone Industry The industry of Smartphones is rapidly growing. Through our analysis, we have seen companies that have taken advantage of this rapid growth and some that have only experienced moderate growth. Through comparative analysis of financialRead MoreNokias Declining Market Share3499 Words   |  14 Pagesdifficulties that Nokia is facing. Nokia being a market leader until 2007 has lost its number one status worldwide. b. Design/methodology/approach: A detailed discussion of Indian mobile industry is performed to identify key issues present in the industry and to confirm the areas on which Nokia needs to focus to maintain its market share. BOT analysis, Stakeholders analysis, Causal loop are used to identify the factors triggering the issues. c. Findings- The challenges that Nokia is facingRead MoreEssay about Nokia Case10275 Words   |  42 PagesPlan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1. Summary of Value Chain Analysis 8 2Read MoreMarketing Analysis of Nokia Mobile2974 Words   |  12 PagesA PROJECT REPORT ON MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK Submitted for the partial fulfillment for module of Business Research Methodology Submitted To Submitted By Dr.Ashutosh Nigam Manoj Astt. Professor MBA 2.2 V.C.E. Rohtak Roll No: 23 Department of Management Studies Vaish College of Engineering, Rohtak DECLARATION

El-Al Marketing Analysis Free Essays

El-Al Marketing Analysis El-Al Marketing Analysis Table Of Content Chapter 1: Introduction Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 2: An overview of the company Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on El-Al Marketing Analysis or any similar topic only for you Order Now . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Definition of the business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Chapter 3: An analysis of the company’s business environment Firms industry and macro environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The PEST Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-12 The industries competitive situation using Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 13-15 Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦16-17 ELAL’s Attractiveness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Marketing Mix (Four P’s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 Solutions to ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 22 Summary and Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1 – Boeing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Appendix 2 – Code Sharing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Chapter 1: Introduction Executive Summary 1. ELAL is the leading airline in Israel. In the past it was a government owned company until privatization commenced on 2003. 2. ELAL owned several dozen aircrafts, which are used for international and lately national flights as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELAL’s narrative is defined by the ideal of being the number one airline for passengers from and to Israel. ELAL is constantly walking the thin line regarding the political status quo. ELAL maintains its religious crowd by keeping the Shabbat on one hand, and losing potential revenues by doing so. This narrative is implemented in the outline of ELAL’s marketing agenda, ever claiming that it is Israel’s national company and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves kosher food as default. 5. ELAL is in a satisfying financial situation. ELAL is growing constantly; revenues, stock value, ROE and net value are growing in a healthy manner. The company survived impressively the latest financial crises. 6. ELAL prices its flights relatively expensive, offering the passengers non-compromising security, safety and service standards. As part of this agenda, ELAL keeps its technology in a state of the art level, using new and improved American planes. 7. ELAL offers transparent and non-transparent services, such as constant flyer benefits on one hand and code-share agreements on the other. ELAL could â€Å"hide† its disadvantages by exploiting the benefits that globalization offers, with emphasis on international collaboration and offering combined services to its clients such as hotels, car rentals and others. 8. ELAL’s current and future challenges will be defined and influenced by the constant entrance of national and international competitors. ELAL will have to emphasize its advantages, maintain its technological and marketing images. Bibliography http://en. wikipedia. org/wiki/El_Al http://www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824am p;c_id=1152 http://www. elal. co. il/ELAL/Heasbrew/States/General/ . http://www. elal. co. il/NR/rdonlyres/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http://www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2: An overview of the company Overview of the company EL-Al (hereinafter â€Å"the company†) is one of the greatest Israeli symbols. It was one of the most famous trademarks of the small state. The company’s story intertwined with Israel’s origins. The company is operating in a â€Å"national† state of mind, aiming towards patriotic emotions based on the Israeli narrative of pride, safety and security. The company markets and considers itself as a national service provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of bringing Ethiopian Jews to Israel), even in the price of losing money (i. e. not flying on the Shabbat), all in order of keeping the image of the national company. The company traditionally operated international flights alone, but lately it operates domestic ones as well. The company’s headquarters and mother- airport are located in Israel’s international airport â€Å"Ben-Gurion†. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000’s (that is less than 50% of company shares are kept in by the government). The 2nd decade of the 21st century will colored by security issues, ever growing competition and the continuation of the privatization process. It will be the first decade in the company’s history that it will have to deal with strong competition over the Israeli customers, since the monopoly is finally over. EL-Al will have to adapt, and has already started, to a ruthless competitive market. This paper will deal with the company’s strategies and marketing agenda and status. History â€Å"EL-AL Israel airways LTD. † was incorporated and became Israel’s official airline company on November 1948. The company was incorporated as a national company fully owned by the government. The company’s fleet was based on second hand American manufactured airplanes. In the first couple of years the company made only commercial passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was heavily influenced by the political scene in Israel, creating an ongoing non-Sabbath flying and kosher food serving. One more influence that helped to position the company’s image in Israeli society was â€Å"patriotic† and historical flights: bringing Jewish communities to the new states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann. In the mid 50’s EL-Al conducted two several actions: transatlantic flights and the purchasing of British airplanes. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became profitable. The 60’s were a successful decade for the company, growing from year to year and demonstrating respectable financial figures. The good fortune of the company commenced at the end of the 60’s. Security issues were magnified due to several terrorist attacks. EL-Al took some adventurous decisions, starting with the purchasing of expensive Boeing 747 aircrafts. The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to inner political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined event of the 80’s was the collapse of the iron screen, revealing a wide spread bundle of new flight destinations. The 1990’s were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. Another major negative effect was the 25% increase in fuel prices. The uprising competition and environmental changes forced the company to tend towards the inevitable step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to buy in the Tel Aviv Stock Exchange. This process continues as more and more shares held by the government were sold to the public. Definition of the business EL-AL is a publicly traded airline company. It is traded on the Tel Aviv Stock Exchange (â€Å"TASE†). EL-AL provides international and domestic flights. It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manufactured by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations worldwide and has 440 weekly departures. The company employs 5,847 workers and is one of the biggest in Israel in that factor. The company has business relationships in the form of code-share agreements () and domestic service tourism providers. The company has a frequent flyer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code. The company is owned by several owners besides the public, and some of its owners are investment houses. The full control list is as follows: The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3: An analysis of the company’s business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international aviation arena from and to Israel. Political Environment – The company competes with other 103 flight companies that work within the Israeli territory. ELAL, which started as a governmental company, worked and still working according to the government decision since 1977, this decision, determined that ELAL will not work or fly neither on Shabbat nor on Jewish holidays and therefore it does not fulfill its maximum revenues potential. ELAL is the leading aviation company that works within the Israeli territory flying in and out of Israel. Social Environment – ELAL owns several subsidiary companies, which deal with a variety of complementary goods and services for the aviation world. One its main fields is cheap flight to Europe operated by the subsidiary company – San d’Or, which in 2009 increased its revenues by 2%, comparing to the previous year. Another major field is the food industry provided by the subsidiary company â€Å"Tama†m Burenstein Catering†. This company deals with producing and supplying food to airplanes – controlled by ELAL’s management. ELAL has many more subsidiary companies in the following areas: renting flight supplies, transportation of cargo and maintenance, selling duty free products and converting currencies during its flights. Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in finding new company skills, improvement in existing ones, and adjusting human resource. These factors can bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices. One of the best examples is that the company was anchored in the Government Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A few years ago, ELAL had to decide whether to stick with one airplane supplier – the American Boeing (Appendix1) – and to renounce the European airplane supplier – Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more attractive price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELAL’s owner back then) into working exclusively with Boeing and therefore ELAL did not have any other choice but to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made – to prohibit flying during Shabbat and Jewish holidays. As a consequence, ELAL’s operational time decreased by 15%. In fact, after 2005 when the company w as privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, surrounded by hostile Arab countries. As a consequence, ELAL is forced to extend its flying course to its different destinations. The fact that Israel does not have good relations with many countries in the world, limits ELAL’s destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy creates a massive cost to the company. As a result, today ELAL is well-known for its security achievements. Economical * The Global Village – the world is becoming a big global village. People are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight duration, they divide their vacations into many small vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. Nowadays ELAL is focusing on international destinations being affected by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL must take action in order not to fail in the competition, usually this means either to lower prices drastically or reducing operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to I srael at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * Increase in gasoline prices had raised ELAL’s flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial options to the public and so decrease the amount of Israelis traveling abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world – tourists who visit Israel enjoy this social freedom. The value of life and death is quite different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and EL AL has a reputation regarding these issues. * Environmental awareness – *** Today’s social trend is to be green and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company while increasing public’s adherence. * Kosher food – one of ELAL’s largest audiences is the Jewish religious people. Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very tolerant to this public and therefore it gives a competitive advantage. Technology * ELAL’s airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELAL’s website – in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took few steps further. In the long run, the website exposes the audience to very important and relevant details that are handier. This obviously minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the innovation in technolo gy. This improves the commercial interaction between company and the customer. The industries competitive situation using Porter’s 5 Forces The threat of the entry of new competitors ELAL owns the largest market segment in the Israeli aviation field and therefore it has to create many barriers to eliminate new competitors. The company accomplished that by having full control over a variety of goods and services such as transporting passengers and baggage, a variety of destinations and high security level. There are many factors that make it difficult for other competitors to enter the market: * Initial investment – in order to found a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures. Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be luxurious one but not necessarily a profitable one. * Fuel costs – jet fuel costs are 50% out of the operational cost. * Legal barrier – flight companies are responsible for licensing and employees’ training in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy. For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying decreased and many aviation companies went bankrupted over the world. * Aviation Clubs – in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and getting free tickets to fly within specific companies. This created a huge barrier for new companies which wanted to enter the market. The competition in this field is very intense and competes on passengers’ benefits, flight courses, and variety of destinations and level of service. ELAL’s strategy for combating this competition is: 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc. ) 2. Increasing flight frequencies to popular destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and entertainment during flights. Most of the focus goes to First Class. 4. Frequent flyer club – ELAL has found a club in which it compensates its member with highly valued benefits like seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwide advertisement. The bargaining power of customers (buyers) The customer thrives to push prices down and quality of services up. The power of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a threat to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices. In this case, he will obviously choose the cheaper company to fly with. The bargaining power of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELAL’s suppliers have exclusivity in their field and the knowledge that they have, made them powerful against ELAL. The fact that many of ELAL’s suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL): jet fuel suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel. There are two main airplane suppliers in the world – the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned before due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of substitute products or services ELAL offers its customers a variety of permanent destinations all over the world. Moreover, through its subsidiary San D’or, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc. These companies reduce flight ticket’s prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of dollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The intensity of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers’ hearts and pockets and enlarge their market segment. Barriers to exit – ELAL have â€Å"code sharing† with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELAL’s delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is doomed (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing). As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market Potential Market Addressable Market Target Market Potential Market Addressable Market Total Market Total Market Market segmentation Macro segmentation Total Market – A group of people sharing the same characteristics that cause them to have similar needs – to fly from one place to another. Potential Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can afford it. People who live geographically close to ELAL’s destinations. Micro segmentation – potential audience Business * Age: 30-70 years old. Occupation: Business men and women who have international businesses. * Lifestyle: Usually â€Å"Frequent Flyer† members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age: 13to 18: family trips; 21 to 30: backpacking, vacations and trips. * Occupation: Students and families. * Lifestyle: Due to the variet y of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat. This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments that we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELAL’s Attractiveness ELAL is in the business of civil international aviation arena from and to Israel. It is quite straight forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porter’s five forces, we analyzed ELAL’s attractiveness within its industry. Backward vertical integration: dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power. However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration: Nowadays, ELAL does not â€Å"control† its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com). By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration: As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional services. This â€Å"product† is targeted to a segment which ELAL has not addressed yet. These clients seek for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an integral part in the global aviation competitive world, while keeping its uniqueness as an international airline company of Israel. In addition, ELAL is defining the following goals: 1. Uncompromising level of service 2. First priority – safety and security of the passengers 3. Investing in its employees – high level of training, focus on their welfare in order to promote the company’s success. Happy employees = successful company. 4. Promoting profitability by innovation and initiative, maximizing shareholders’ wealth. 5. Be an integral and significant company in the international aviation world, while keeping it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving – retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of â€Å"ELAL’s 2010 project† and is going to achieve these goals by implementing its vision. ELAL’s vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders. Marketing Mix (Four P’s) The marketing mix is the combination of several techniques that are bring used in order to achieve marketing strategy and goals. Product * Products – ELAL offers the service of national and international flights. * Variety of products – Different levels of services – Economy class, Business class and First. * Services – ELAL is very service oriented. It offers its client a high level of service starting even before flight: purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELAL’s tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL â€Å"spontany† – a new service ELAL offers is the last minutes flights with lower prices. This is oriented for spontaneous people who don’t want to settle for service but do not want to spend much on the ticket. Promotion * ELAL promoted itself via a various media means – TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELAL’s points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELAL’s destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT Analysis Strength * A variety of services and goods (â€Å"Fun Day†, â€Å"ELAL Spontany†) that enables to attract many segments in the market. * ELAL is an international brand in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. | Weaknesses: * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * High prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. | Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELAL’s high reputation reduces advertisement expenses. * ELAL’s website is a commercial platform which reduce s advertisement expenses. | Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuel| ELAL’s main problems Keeping the Status Quo – ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs customers. Expending variety of services – ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives? We find the company’s marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to obtain the level of service. Although privatized, the company maintains its objective to be the â€Å"national company† of Israel, first by slogans and continued by ads and commercials: i. e. the latest commercial staring NBA player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon. ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attractive ones. Solutions to ELAL’s main problems Keeping the Status Quo Solution: On the one hand, if ELAL decides to break the status quo, it can realize its potential market and become equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELAL’s profitability. Expending variety of services Solution: ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELAL’s reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons. Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israel’s short history. ELAL has evolved from a national owned company with all that entails (unions, heavy politics, non-profit environment etc. ) to a profitable and role model airline. ELAL determined a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel. To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment; up to now, it seems to be on the right track. Appendix1 – Boeing | | *Boeing 737 – 700 ; 800| Total in service:  11 ; 2 Range:  4870  km Engines:  C. F. M. Cruising speed:  873kph/Mach 0. 8 Length:  110ft (33. 6m) ; 129ft (39. 5m) Wingspan:  112ft,(34. 5m)  | |   | | Boeing 747 – 200  | Total in service:  1 Cargo Range:  10000 km Engines:  Four Pratt ; Whitney Cruising speed:  917kph/Mach 0. 84 Length:  231ft 11ins,(70. 7m) Wingspan:  195ft 9in,(59. 6m)| | | *Boeing 777 – 200| Total in service:  6 Range:  12670 km Engines:  Rolls Royce Cruising speed:  864kph/Mach 0. 83 Length:  209ft 1ins(63. 7m) Wingspan:  199ft 11ins,(60. 9m)  Ã‚  | |   | | *  Boeing 747 – 400| Total in service:  6 Range:  11860  km Engines:  Four Pratt ; Whitney Cruising speed:  927kph/Mach 0. 85 Length:  231ft 11ins,(70. 7m) Wingspan:  213ft,(64. 9m)  | | | *Boeing 767| Total in service:  8 Range:  10000 km Engines:  Two Pratt ; Whitney Cruising speed:  873kph/Mach 0. 8 Length:  159ft 2ins,(48. 5m) Wingspan:  156ft,(47. 6m)  | |   | | *  Boeing 757  | Total in service:  5 Range:  6100  km Engines:  Two Rolls Royce Cruising speed:  873kph/Mach 0. 8 Length:  155ft 3ins,(47. 3m) Wingspan:  124ft, 10ins,(37. 9m)  | | Appendix2 – Code Sharing Airlines| Destination| | American Airlines – Code Share flights operated by AA from Europe to the USA and flights operated by AA within the USA. To view the list of destinations. |   | Iberia – Flights between Tel-Aviv and Barcelona or How to cite El-Al Marketing Analysis, Papers

Roots (Uc Personal Statement) free essay sample

The low voices are the foundation of the house, the flour in the bread, the roots of the tree. I am the low brass section leader of the Santa Cruz High Marching Band. When this year began, I had six new people coming into the section. I knew it would be a difficult year but I was determined to create a solid section, even though five of the six newcomers had never played their instruments before. I remembered my first year in band and how I felt about my section leader, Sasha. When I first joined band I was intimidated by all of the new faces and I didnt want to try marching. When I told Sasha I wasnt enthusiastic about the marching she urged me to try it anyway. She told me a lot of people had said they didnt want to do it at first but then later enjoyed it. We will write a custom essay sample on Roots (Uc Personal Statement) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I thought that I would be the one exception, but after the first competition, I started to appreciate being in the band. Sasha always seemed to know what was wrong and how to fix it; I took every piece of advise she gave me with humility. It was my section leader that introduced me to the band. When the year started, I wanted to be like Sasha to these new people. I taught the new students the fundamentals of their instruments and the norms of the band. I organized sectional time and pushed them all to refine and to memorize their parts. The competition season started to get closer and we began to worry about how we would sound. Almost half of the band was made up of freshmen or people new to band. Even though I didnt know how we would sound this year I still always kept a positive attitude and never let my section think pessimistically. By the time competition season began, I had started to feel like Sasha. I felt partly like a teacher and partly like a big brother to my section. The greatest feeling of pride comes from watching people I sincerely try to help succeed. To me, there is nothing more fulfilling than seeing the looks on the new students faces when they see that we have won first place at another competition.

Performance According To Specific Policies -Myassignmenthelp.Com

Question: Discuss About The Performance According To Specific Policies? Answer: Introducation The course Accounting System and Assurance mainly focus on the approaches and techniques used for auditing an accounting information system (Romney Steinbart, 2014). The approaches are preliminary written from the view point of an internal examiner. The course offer methodology for analyzing control internally in information model. According to the American Accounting Association, an information system is developed with the purpose to analyses the effectiveness and adequacy of the control system internally (Romney Steinbart, 2014). This course provide effective learning regarding internal audit. By going through a deep research I learned that the internal audit chapter assist in assigning duties which are to be carried out by different personnel in the organizations. The course also helped me to gain knowledge about the data assurance which is related to protecting the confidentiality and integrity of the financial information associated with the computer system and databases. In addition to this it also ensure the accessibility of the data and information to its official users. This helps the company to perform critical and accurate reporting of accounts so that it supports the decision making systems. I get to know data both the accountants and auditors are responsible for a proper and systematic control ove r the strategic assets (Romney Steinbart, 2014). The course also states that the external auditors also hold an accountability of commenting on the correctness of the accounting information and actions which are according to the code of ethics. From the research about the course I found that accounting information system is concerned with the assurance of reliability and safe use of information and still this is rapidly increasing with the growing development of internet. During my study I also observed that there are three types of audits normally performed within the company. These are financial audit which evaluates the integrity and reliability of records on the basis of which financial statements are prepared. The operational audit is concerned with the efficient and economical use of the available resources in order to achieve the targeted goals of the company. Another is the information system audit which reviews the application control in accounting to evaluate the compliance with internal policies. To perform an audit systematically and successfully the course offers four stages that is 1 planning of audit 2 collecting the evidence of audit 3 Analyzing the evidence of audit 4 communicating the results of audit. While performing an audit; there are certain risk which occurs and required to be mitigated for successful completion of audit (Romney Steinbart, 2014). This risk can be evaluated by various approaches such as determining the intimidation faced by the accounting information system. Further recognizing the process of control to minimize the threat and evaluating the control process and its weakness. After conducting a deep research on the course it can be concluded that the main purpose of the accounting information system it to evaluate and review the control system of the company internally. The auditors must remind that the while conducting an information system audit following objectives are to be met such as, provisions of security protecting computer systems, development of program and achieving the performance according to the specific policies of management , processing the transactions, reports and files accurately and observing that the computer information system are complete and confidential. References Romney, M. B., Steinbart, P. J. (2014).Accounting information systems. Pearson Higher Ed.

I Give You a Word free essay sample

I grew up knowing that calligraphy is a sacred art. I knew that the Chinese love their words, their elegant black-inked characters sweeping across silken scrolls with swirling lines. My parents made sure I learned my Chinese poetry and proverbs, dignified little armies of words skinned to the bone but drenched in meaning until one could not add or remove a word without destroying the whole thing. My great uncle was a famous calligrapher from Taiwan. Long before I was born, he gave my father a scroll with the Chinese character â€Å"patience.† As he presented it, he said to my father, â€Å"I give you a word.† When I was young, my father told me this story to explain how that great word â€Å"patience,† with its black fins of ink on white paper trimmed with gold, ended up in his study. He explained how it serves as a constant reminder to control his temper with its imposing but calming presence. We will write a custom essay sample on I Give You a Word or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a child, I marveled at how grave and serious it all sounded to give people words. Years later, at a conference for high-school newspapers, I attended a session called â€Å"There’s a World in a Word.† As an activity, the speaker asked us to begin with a word, brainstorm words that we first thought of when we heard it, and continue until we had a web of words. We discussed the wealth of implications and possibilities that a single word can embody, almost as if there’s a world in a word. I returned from this conference thinking deeply about words. I thought about people like my great uncle giving others words and how the Chinese feel that a word is so valuable that you could even give it to someone. I started perceiving words as the Chinese perceive theirs: as little cosmos invested in a few marks on a page, meaningless until they are given meaning. Since then, whenever I have been struck with an incredible burst of inspiration and have sat down to feverishly channel the revelation into a poem, I find myself seeing those worlds in the words I am writing. I have come to think of my poetry as an attempt to give people words, to show and share with them the worlds I see.

Psychology Final Paper Research Paper Example

Psychology Final Paper Research Paper Example Psychology Final Paper Paper Psychology Final Paper Paper In the first module we have explored the topics of perspectives, careers, and ethics In psychology. A perspective In psychology Is the way In which psychologists choose to approach the study of human behavior. Such perspectives would be socio cultural, biological, psychodrama, behavioral, cognitive, and humanistic. To go along with the lesson on perspectives we had to pick an outrageous celebrity and explain their behavior in reference to the different perspectives. For the assignment, I chose to do Brittany Spears, and I explained how each perspective would describe her behaviors ND cognitive thinking. In this module we further explored careers In psychology such as sports psychologists to clinical and counseling psychologists, and where psychologists could be employed. Psychologists have a code of ethics, there is 10 standards but yet in still broken down further, one of the most important is informed consent which the participants would read so that they know what they will be getting into. Since I am quite interested in psychology these concepts helped me figure out In what pathway I would like to go In (social psychologist). This learning has hanged my behavior by making me see that there are many ways In seeing/ describing human behavior. Therefore, before I judge I see things as a psychologist would- similar to Masons interest in self-actualization. Module B In module B there were two major concepts, correlation and descriptive statistics, and evaluation of research. (Correlation and descriptive statistics) Research methods fall three categories which are descriptive, correlation, and experimentation. Experimentation is basically the scientific method which allows manipulation of factor of Interest, and control of other factors. Descriptive would Include case studies and surveys. Descriptive includes sampling which is essential to this type of research, if done correctly a random sample could provide you with accurate results but if not it can lead to misleading results. Correlation is the representation whether two factors are related or not. Correlation does not show cause and effect. Correlation can be positive or negative, while positive Indicates a direct relationship between behavior s, negative Indicates an Indirect relationship between them. The next concept In this module was the evaluation of research. The forum for module 1 lesson 3 helped me understand further the evaluation of research because here learned of an experiment that had been done in California where people role played that of a prisoner and guard. Since things got pretty bad they had to stop because of ethical concerns, we then had to come up with questions to evaluate the study, many people asked If It was ethical or the reason for the experiment; this assignment made me question the motive behind this experiment. These concepts can be applied to my life personally because in school we use the scientific method and statistics all he time, and now I know that in the end it is important that I evaluate my research. This knowledge has changed my behavior by making me questions peoples motives more often. Module AAA Our major concepts in AAA were the nervous/endocrine system, the brain, and sensation. (Nervous/endocrine system) Neurons are the bulling blocks of the the nervous system is the entire network of neurons in our body. The nervous system can be divided in two, the central nervous system and the peripheral nervous system. The central nervous system (CANS) is made up of the brain and the spinal rod and is the command for all central messages while the peripheral nervous system connects the CANS to the rest of the body. The endocrine system works with the parasympathetic system or the sympathetic system to sustain our basic body processes. The endocrine system contains glands such as pituitary, thyroid and pancreas which secrete a specific hormone that influence our body functions, behaviors, and emotions. The next concept is the brain which contains three parts, the cerebellum and brain stem, the limbic system, and the cerebral cortex. The brain stem which is in the first layer connects the spinal cord to the rest of the brain while he cerebellum controls motor coordination and balance. The next layer, the limbic system is only found fully developed in mammals, and is involved in motivation, emotions and certain memory processes. Now the outer layer which is the cerebrum, which is further, divided into four sections the frontal lobe. Parietal lobes, temporal lobes and occipital lobes, which have to work together because no one part takes responsibility of emotion or memory etc In AAA lesson two we had an assignment in which we had to identify what part of the brain would be required to do a certain activity, this activity helped me determine what each part of the brain was for. The last concept is sensation, sensation is the process with which our senses gather information and sends it to the brain. The point in which a stimulus goes from undetectable to detectable is called the absolute threshold, and the amount of change needed to recognize that a change has occurred is called the difference threshold. These concepts can be applied to my life because this helps me better understand my body and brain , I am also applying this in activities as I think about the processes of each of the activities. This learning has changed my behavior by making me aware of the actions taking place in my brain as I do something. Module B The major concepts in module B were the nature vs Nurture debate, biology impacting behavior, and biology and psychological health. The nature vs Nurture has been a long running debate, which basically asks what makes us who we are? Is it our heredity and genes or our experiences and environment? In lesson one, we had an assignment in which he had to name some of our characteristic and determine if this trait was acquired through nature or nurture. This assignment got me really thinking n what it was that made me who I am , one of my traits was introvert, which I believed I acquired through nature instead of nurture because my mother is also not as social as most people. Biology, in biological perspectives, impacts your behavior, such as when sleep deprivation could cause you to be irritable, anxious, depressed, and forgetful. Additionally, Vive realized that I show signs of insomnia. Another factor of biology that affects behavior is age, most adults think of teenagers as reckless or irresponsible, which could be because we think that we are young that we are invincible. There are two types of personality type A and B. A person with a type A personality are high achievers , workaholics , and obsessed with time management , while a person with a type B personality will be more relaxed and go with the flow. Stress, a person with a type A personality will be more at risk. High levels of stress can be harmful to overall health. An assignment that helps me identify stresses was the assignment in lesson 3, where we had to identify negative and positive stresses and positive and negative reactions to stress. I can honestly say that learning of which are positive and negative stresses will help me get rid of the bad stresses so that I am psychologically healthy. These concepts have changed my behavior by helping me identify ways to positively react to stress so I dont do it in the wrong manner. Module AAA The concepts in module AAA were theories, and behavior from a cognitive perspective. There have been many great psychologists throughout the years that have their own theories on the whys of human behavior. Pavlov believed that there was a connection between stimuli and responses which is known as classical conditioning , but on the there hand we have the founding father of operant conditioning, Skinner who thought the most powerful influences on behavior were consequences; the only difference between operant and classical conditioning is that classical is involuntary and operant is. Bandeau is the one who created the social learning theory which states that we learn through observing and imitating others. Moscow created the hierarchy of needs which was a pyramid and our ultimate goal is self-actualization. Another psychologist is Pigged who studied children and created developed stages in which cognitive development should occur. The last psychologist is Banishes who was known for his work in human intelligence and memory, Banishes conducted an experiment on himself and others and one of his conclusions were that meaningless stimuli are harder to memorize than meaningful stimuli. The forum in lesson one, asked us to pick the psychologist with the best theory and it was great to see the many other opinions of my peers; I would have personally chosen, Albert Bandeau because I could relate with his theory the most. Behavior and the cognitive approach can both be compared using perception. Perception is the process of obtaining and interpreting information that we take in from our senses and an optical illusion is where you incorrectly interpret a stimulus pattern. Hermann von Hellholes had a theory known as the learning based theory in which you use prior knowledge to interpret new information. I apply the theories of what I have learned about to people I see every day such as when I see a baby babbling. My behavior has changed because I myself have taken in account Masons hierarchy of need and have made little attempts at reaching self-actualization. Module B The concepts in B were classical conditioning, operant conditioning and observational conditioning. Ivan Pavlov believed in classical conditioning where and unconditioned stimulus was paired with a conditioned stimulus to provoke a response. Pavlov conducted an experiment where conditioned dogs to salivate at the sound of the bell not Just at the sight of food. Although when he withheld the food for some time the dogs stopped reacting to the bell. Classical conditioning is use to help shape behavior. For the assignment in lesson 1 we got to condition a dog to salivate at a sound which helped me understand the whole concept of classical conditioning. Operant conditioning uses rewards and punishments to shape behavior, operant conditioning would be used when teach a pet a new trick. In positive punishment is where you add something to diminish a behavior, and negative punishment is where something is taken away to diminish a behavior. The last concept is observational learning which states that people learn through observing others. An example of observational conditioning is the experiment with the BOOB Doll, in the experiment children watched adults have fun abusing a BOOB doll and when left alone they too started acting aggressively toward the doll. In the video I watched, the children watched and imitated what they had seen. At the moment I am applying operant conditioning to training my dog(s) to do some tricks such as sit, stay, or Just cooperate! After what I have learned from the BOOB Doll experiment, I am more cautious about what behaviors I do that could possibly affect anyone around me in a similar way of the children behaving towards the doll. Module AAA The key concepts in module AAA were diversity, attitudes, and being a part of society. Despite the diversity on this earth most facial expressions are interpreted the same way by people in different cultures. Paul Seaman was a leading investigator in facial expressions and he investigated the belief that all humans interpret facial expressions the same way. Seaman would show pictures of facial expressions such a happiness, fear and anger; using this system Seaman determined that there are 4 distinct smiles and that all do not mean happiness. Disgust on the other hand evolves culturally, in American culture we eat only a select few animal and we avoid reptiles and amphibians, while another culture can embrace eating those sorts of animals. Cultural norms affect our perception, and can lead to prejudice. In the forum in lesson one, we had to state something that we found disgusting and I wasnt reprised to see that most of us felt disgusted by very similar things which is because culture affects our perception of what is disgusting. Especially regarding food! Society, can also affect our attitudes examples are the bystander effect and cognitive dissonance. The bystander effect is a social phenomenon where a person is less likely to help when there are others around who can help therefore when you are in a group you are less likely to help someone in need , than if you were alone. Cognitive dissonance is where your attitudes and behavior are in conflict which asses discomfort, this discomfort then causes you to change the behavior or the action. As you can see society can sometimes change our attitudes as see with the bystander effect and cognitive dissonance. Psychologists noticed that when alone a person is more themselves and that when placed in a group the persons behavior changed; being part of the society can cause two phenomenon to occur, social loafing, and social facilitation. Social loafing is the tendency to put less effort into a task when in a group, the more people there are in a group the less effort each will put in. Social facilitation is where a person performs better in the presence of other people. I can apply what I have learned about social loafing to high school; I find that almost in every group I have been in equal effort has not been put in by all because of social loafing. Also, this is because this act can be seen and considered a cultural norm. Learning about the bystander effect has made me a bit more proactive because I dont want to one of those people who go unnoticed when in grave danger Therefore, I try constantly to help people as much as possible. Module B communication/social networking. Sombreros prison study has been one of the experiments that we have constantly discussed, in this experiment Zanzibar demonstrated that people will act violent or aggressive to fulfill the role of being a guard or prisoner. The people participating in this experiment were put into a realistic Jail and before long the guards were acting mean and the prisoners rebelled. On the sixth day of the experiment it was terminated because the participants were dramatically changing and it was considered unethical. Amalgams experiment is similar to Sombreros, in his experiment he had a teacher and a tuned (actor) , the teacher was asked to ask the students some questions and with each one they got wrong a shock was administered. With each wrong answer the voltage of the shock was increased, the student (actor) would act as if the shock hurt them, and the teachers were disconcerted but encouraged to proceed by the experimenter. In this experiment it was found that 65% of the teachers proceeded to the maximum voltage which shows that a person will more than likely do what an authority figure tells them to even though they might think it is wrong. It was determined that this was due to obedience. The last one is Coachs conformity study , here Cash gathered seven to nine males and claimed his study was on visual perception , all but one of the men were confederates. The men were to verbally answer, on the first trails the men would all unanimously answer correctly but on the third they all gave the wrong answer. Ash found that when the person was alone they would make mistakes less than 1% of the time but in a group they made errors 36. 8% of the time. This was because of conformity to the groups thoughts and not wanting to be wrong either. The assignment in lesson one in which we had to take two examples from our lives in which authority are prevalent factors helped me further understand these experiments. As time progresses there has been an increase in mass communication and social networking, and has shed light on bullying. Media such as Faceable or Twitter make bullying permanent and euthanized, which makes it easier to make rude comments because it is not being done face to face. Even though most of the theories described above were based off of the time before all the technology, most of the theories can still explain our behavior. I can apply Coachs experiment to my life because in high school we are often in-groups corrupting) and we tend to go along with a group rather than going against it. The information I have acquired about social networking has made me wary of what people post about other on social networking sites. Module AAA The concepts in AAA were the Psychosocial Stages of Development of birth to 6 years, 6 to 12, and 12 to 18. Since birth we start developing language , we first start with nonsensical babbling(O 4 months) then onto the one word stage (1 year) and two word stage(18 months) until we get to make multiple word sentences (2 years ). Also during this time Piglets stages of cognitive development comes into play, from birth o 6 years you experience the seniority stage in which a child primarily explorers the world through their senses and the operational stage where a child realized that there are other viewpoints besides their own. The next concept or ages is of 6-12 years , during this time a person is in the stage of concrete operational stage where a child is able to understand conversion, Kohlrabis second stage also comes into play keeping everyone happy. The last concept is that of the ages 12- 18, teen eager go through Piglets formal operations in which they develop the ability for abstract reasoning and hypothetical thought. During this time teenagers should be in Kohlrabis last level of moral development where a person is concerned with promoting the welfare of ones society or achieving Justice. For an assignment in lesson 3 we had to watch a video on the teenage brain in which I gained a lot of insight into my own brain which I thought was interesting. Considering I am 16 1 am in the 12-18 stage and I can say that I am in Kohlrabies third level of moral development. In this module I have learned of the different stages I have been through already, the different stages of Piglets and Kohlrabis development I was in, ND how they do or do not apply to me. Module B The stages/concepts explored in B were early adulthood, middle adulthood, and late adulthood. People In early adulthood (18-40) according to Erosions psychological theory should be in conflict of intimacy vs Isolation. In the stage of intimacy vs Isolation a young adult start close relationships but first you must have gone through identity vs Role confusion so that you have a clear image of who you are. If this conflict is not resolved successfully then loneliness and isolation can occur. Middle adulthood is next the conflict in this stage is generatively vs Taxation. In generatively vs Stagnation a person feels the need to create or nurture things that will outlast them and once their children leave home they will experience the empty nest syndrome. The last one is late adulthood (65+), this is the maturity stage and its conflict is integrity vs Despair. During late adulthood a person will reflect on their life and evaluate their accomplishments or not. If the person feels successful then they can feel wise and if not their failure will result in regret and despair. An assignment that I enjoyed is the lesson one forum where we learned of Whines moral dilemma, it as interesting looking at what each of my classmates thought was right and wrong. I found it quite difficult to choose either right or wrong for it depended on the ethics or morals one were to consider. This learning can be applied to my life because my parents are in the middle adulthood and they are right now focusing on nurturing future generations. In this module I basically learned of the different times in adulthood and the conflicts that I am to face in them. Module AAA The concepts that module AAA mainly focused on was individual differences and making the most of these individual differences. Our personality can be impacted by logy and human nature, environment, and coloratura. A human characteristic that is built into our biology and in our nature is scapegoat or the displacement of aggression. Environment also plays a role in our personalities things like birth order can affect our personality. Our personalities are also affected by our culture for example in the US individualism is rewarded while in other places collectivism is. There are five major personality traits openness or close-mindedness, conscientiousness or impulsiveness, extroversion or introversion, agreeableness or coldness, and neurotics or emotional stability. To learn more about ourselves we were to take a few personality tests and in one I ended up being INFO. The Myers- Briggs Personality Test type indicator, further helps you assess your personality traits. There are two types of personality type A and B. A person with a type A Many people use such tests when choosing for the business world, in education when you are looking for a career, and in family which relationship counselors will use to understand the differences in the couple. It is important to know of your personality so that you can make the best of it such as when selecting a career or knowing your personality type. It can help you cope in certain situations. I have learned a lot about myself in this module which help me figure out which career best suits me. Since Vive found out that I was an extreme introvert, I have been trying (slightly) to change my behaviors and be more a bit more social because it will help me later on in life when I have to talk to people. Also, consider self-efficacy, and believe in my ability to complete a task or solve certain problems. Module B In our last module the concepts we explored were psychological disorders and their treatments. Mental illnesses are not easy to diagnose but there are many indicators such as delusions, unpredictability, irrationality, and distress. To diagnose people the diagnostic and statistical manual of mental disorders is used; also illnesses are diagnosed by symptoms not causes. A commonly heard mental illness is schizophrenia which the psychotic deterioration of the personality, a treatment for this would probably be drug therapy. There are many types of therapies a person can receive, insight therapy is an attempt to change people on the inside or the way they think and feel. There is also behavior therapy which is behavior modification, and then there is cognitive behavioral therapy which combines cognitive and behavioral therapies. The last type of therapy is biomedical therapy whose goal is to change the structure or function of the brain. The assignment that helped me understand this module further was the assignment in lesson 2 where we were given a person with an illness and we had to pick a treatment. One of my parents friends has obsessive compulsive disorder (COD) and it is interesting to learn more about his problem, and that it can cause stress to the rest of the family. To sum it up, illnesses are classified by the symptoms and then the person receives a treatment for him or her problem.