Political Leader Essay - 760 Words

The Integrity of Leadership When examining responses about qualities needed in a good leader, the common response was â€Å"integrity.† Merriam-Webster defines integrity as, firm adherence to a code of especially moral or artistic values ; incorruptibility. This definition is widely known to most; however, it stems from the Latin root Intetegritas, which translates as purity and soundness. The sum of these definitions gives one a clear picture of integrity and invokes images of the many historical figures who embodied this integral trait. Every political movement starts with a platform, a series of ideas and ideals that set the individual apart from his peers. Be it Hope and Change or Peace Through Strength, every†¦show more content†¦We crave leaders that are seemingly without fault. There is a sense of wholeness when a fully equipped leader is found. Integrity is what fills the gap and gives us the gut feeling that guides our decision. As a student observer of polit ics and a soon to be voter, the trait of integrity stands out. When my time comes to vote on a leader, the influence for my decision will come from the integrity of the candidates. A leader should show integrity on and off the media screen, he should follow through with promises that he makes, and keep his people at the forefront of his mind. If a leader can be found to meet all these requirements, the people will be able to rest easy with faith that the needs of the nation will be taken careShow MoreRelatedEssay on Immorality of Assassinating Political Leaders697 Words   |  3 PagesMore than thirty-five political leaders have been assassinated since 1825. The assassin and the political leader had different beliefs and ways they thought the government should have been run. It is thought by some, that assassination is the wrong choice to make when it comes to differences in beliefs. There are many reasons why people have different thoughts and actions on controversial subjects. Ma ny people believe that killing is the wrong choice to make because it goes against our legal systemRead MoreA Comparative and Contrasting Essay on 20th Century Black Political Leaders: Dr. Martin Luther King Jr. and Malcolm X2551 Words   |  11 PagesA Comparative and Contrasting Essay on 20th Century Black Political Leaders: Dr. Martin Luther King Jr. And Malcolm X This essay will discuss Martin Luther King’s integration and assimilation in addition to Malcolm X’s separatism and Black Nationalism. Through Manning Marable’s assessment I will demonstrate that the ideological belief of Martin Luther King’s integration is a favourable representative of 20th century Black politics. The Civil Rights Movement symbolized the challenge and oppositionRead MoreAnalysis Of Henry David Thoreaus Civil Disobedience1432 Words   |  6 Pages Civil Disobedience or originally known as â€Å"Resistance to Civil Government† is one of the most known essay written by Henry David Thoreau. Published in 1866, it was written shortly after Thoreau spent one night in jail due to not paying a poll tax. Outraged by been imprisoned Thoreau wrote the essay to slam the government on many of the issues that were occurring at the time, some events like the Mexican-American war and slavery were the two major targets he bashed as he was opposed in goingRead MoreAnalysis Of `` On Political Labels `` By Christopher Borick And Four Words That Will Decide The Election Essay1405 Words   |  6 Pagesâ€Å"On Political Labels† by Christopher Borick and â€Å"Four Words That Will Decide the Election† by David Green both deal with how language is used in politics. Borick ’s essay is a more historical and informative of the origins of political language and key words, while Green’s essay is a game plan for the Democrats to defeat the Republicans by using their own rhetoric against them. David Green makes great points in his essay, but because of his left wing bias and his overall view of Republicans beingRead MoreAn Analysis Of Paul Robeson s The Power Of Negro Action 943 Words   |  4 PagesTITLE goes here This paper shall proceed as follows; I will begin exploring first the essay by Paul Robeson and highlighting some of the most striking and interesting facets, followed by the chapter from Rhonda Williams where I will explore the connections to the chapter by Robeson, and lastly I will look at the essay from Andrea Friedman, where I will further note interesting facets of the reading as well as create ties to the aforementioned works. Paul Robeson’s chapter â€Å"The Power of Negro Action†Read MoreWhy The North Won The Civil War995 Words   |  4 Pagesbiggest reasons behind the failure of the confederate states were not a shortage of resources, but the absence of economic unity, weak military leadership, European neutrality, surplus of democracy, and numerous partitions within the political parties. The five essays written by various expertise and compiled by Donald to provide in-depth information on major factors involved in the Civil War are impeccable for answering the question in focus, why the North won the Civil War? First of all, to describeRead MoreEffects Of The 1968 Tet Offensive On American Policy And Public Opinion About The War1310 Words   |  6 Pagesof two essays regarding America’s involvement in Vietnam, the authors offer different perspectives on the war and what led to an America defeat. In the first essay, the effects of the 1968 Tet Offensive are examined and what impact it had on American policy and public opinion about the war effort. Likewise, the second essay examines the role the news media played in the war effort and what effect they had, if any, on official and public opinion, domestically and internationally. The essay A CripplingRead MoreThe Future of Freedom1075 Words   |  5 Pagesdiscussed in this essay will be Russia and China. After the communist collapse in Russia, Zakaria writes that Russia concentrated too much on a quick fix. The leaders wanted to mimic the American democracy an instituted free and fair elections, but they forgot about establishing a stable economy. Robert Kaplan writes in his essay, Was Democracy Just a Moment? that countries need to establish a stable economic system before they try to institute a political system or else that political system willRead MorePotential Limits to Corporate Power in America Essay1246 Words   |  5 Pagespurpose of the textbook, Who Rules America? by G. William Domhoff, is to explain his theory of Class Domination. My essay emphasises the relation of social class to power, the existence of a Corporate community, the relationship of the Corporate community to the upper class, and various methods used by the Corporate community to dominate the U.S Political System. Furthermore, my essay will discuss the potential limits to corporate power in America. 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The Effects Of Television On Children Is Dora A Child...

An Examination of the Negative Effects of Television on Children: Is Dora a Child Predator? In one year, a child tends to spend more time watching TV than the amount of time spent in the classroom. Beginning in 1927, the first television consisted of nothing more than a very small box that consumed a monstrous amount of energy. As years passed, World War II served as the spark in the age of the TV. Many people in the United States of America became distraught during the war. What’s more settling than buying something to make oneself feel better? As TV’s flew off the shelf, little did America know of the potential harmful effects on education. The TV has been proven to negatively affect our children’s brains. The setbacks of TV far outweigh the The Small Fry Club, Tillstrom s Kukla, Fran, and Ollie, and Robert E. Buffalo Bob Smith s Howdy Doody Time provided some of the first children’s programs aired. Cartoons became a popular Saturday morning event in the early 1960’s. This ritual benefited both the parents and the child. The kids enjoye d having such consistent entertainment and the parents managed to have some free time to themselves. However, as time passed by, the use of television did not solely rely on entertainment, but also to distract children. As I watched my mother set my one year old sister in front of the television so she could do some house work, I questioned the health hazard of TV consumption. Ironically, the term baby-sitter is a synonym for a

Hitler and Stalin free essay sample

Compare and contrast the methods used by Stalin and Hitler to keep opposition to their rule to a minimum To start off this comparison and contrast between the two great leaders, I would like to take in to account that both of them gained absolute power in the similar period of time. As we know Hitler was declared chancellor of Germany in January 1933, a few years back in 1929 Stalin emerged as the great leader and by the early 1930s he was unstoppable having no opposition that can stop his reign. There were just individuals who threatened him from time to time. After the both leaders came in complete power no or little opposition was facing them. Both leaders used different types of force to restrain their opposition, comparing the two dictators there are differences but also some similarities in using force in case the opposition tries to overtake them. Stalin faced the opposition during his rise to power 1924-1929, but also in his consolidation as a supreme leader 1930-1934. We will write a custom essay sample on Hitler and Stalin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stalin’s methods of dealing with the opposition mainly consisted of replacing their supporters with his own ones, and simple dismissing them for various reasons, spying and anti-communism. The contrast is that Stalin used force from the beginning, not just during the time he was at the top but also before. During his time from 1929-1953 he had individuals which tried to overtake him in votes, these people such as Kirov in 1934 didn’t last long because Stalin order his secret police to eliminate each individual who has been following Trotskyism. Using the great purge in the summer of 1936 also stated his regime and how he felt about his opponents. During this period he put many people to trial and most of them were executed. Many marshals and generals were the victims of this terror. He finished his supremacy with the Great terror. This terror lasted until 1939. Hitler used force when he gained power in 1933 arresting and prohibiting the members that were against him, the communist groups. The great German leader had used the SA to destroy the communist movement to gain power. Hitler didn’t like the behaviour from the SA leader Ernst Rohm. The SA caused a lot of riots and uncontrollable behaviour. Rohm wanted to place himself as the head of SA and the army. Hitler had different opinion on this situation and n 30 June 1934, as history likes to call it â€Å"The night of the Long Knives†, Ernst Rohm and 85 others were killed. Hitler wanted the support of the army so he can have a greater and stronger Germany. As he dismissed the SA, the unit that would substitute this position was the SS (Schutzstaffel), a secret service with special trained people. The SS has special unit inside the group called the Waffen SS (it is consisted of four units A,B,C and D). Hitler also used the Secret police called Gestapo to clean the streets and slow down the demonstrations against the Nazi party. The man who established the secret police was Hermann Goering, but later on in 1936 was taken over by Heinrich Himmler (also the leader of the SS). The force used can be compared, but it has differences. Hitler planned and had a good reason why to murder (and he wasn’t killing them, he was firing them in most cases), to make his country stronger military wise. On the Soviet side, Stalin murder because he didn’t have trust in the generals, because he wanted to be the only one who can rule the Soviet Union. Unlike Stalin, Hitler used speeches to give confidence to the people but also to go against the opposition and their opinion. Stalin really wanted to be the supreme leader and an idol for all Soviet people. The other way of sizing the opposition to a minimum was the use of Propaganda. Those are the things Hitler used against the opposition. The minister of Propaganda was Joseph Goebbels, the man who was working on Hitler’s side against the opposition, but also giving the Nazi party a better image. With the propaganda he was dismissing his opponents in 1933 while Stalin as mentioned before used the great terror to totally destroy his opposition through imprisonment and executions. To conclude, these two supreme leaders had the same but also different methods of disposing their opposition to a minimum. As it turned out both of the methods were effective. The two leaders met at the greatest battle of modern history (1941). At the end Stalin was more efficient and probably a better leader, he continued his legacy after the war until his death in 1953.

Watergate Essays (672 words) - Watergate Scandal, Watergate Seven

Watergate WATERGATE SCANDAL On the early morning of June 17, 1972, five burglars were caught inside the Democratic National Headquarters in the Watergate office building in Washington, D.C. The burglars, who had been attempting to tap the headquarters' phones, were linked to President Richard Nixon's Committee to Re-elect the President. The Nixon administration, long before the Watergate break-in, had been very careful, almost paranoid, about their public image, and did everything they could to avoid unfavorable publicity. In fact, paranoia was a ?habitual characteristic of Nixon? furthered by the public's criticism of his policies regarding the veitnam War, according to Nixon White House official Jeb Stuart Magruder. That atmosphere of paranoia and suspicion was fueled by the leaking of the Pentagon Papers, defense department documents concerning the United States' involvement in the Vietnam War. These highly secret papers were leaked by Daniel Ellsberg to the New York Times. Shortly after, Nixon established a White House special investigations unit to trace and stop any further leaks to the press. This special investigations unit was nicknamed the ?Plumbers?. It was headed by two of the President's men, G. Gordon Liddy and E. Howard Hunt. In an attempt to stop new leaks, the Plumbers investigated the private lives of Nixon's enemies and critics. G. Gordon Liddy was the mastermind behind most of CREEP's (committee to re-elect the president) political tricks and illegal activities and proposed a huge intelligence operation against the Democrats. Included in the intelligence operation were plans for a small-scale burglary of the Democratic National Headquarters, located in the Watergate office complex. When Liddy proposed the operation, Muskie (presidential candidate) was ahead of Nixon in some opinion polls and CREEP was pressured to act. John Mitchell gave the authority to Magruder, who gave Liddy the approval to perform the break-in. There was ?enough evidence from Haldeman to indicate the President knew? of the plans for the break-in before it occurred, although Nixon never gave direct orders to the Committee concerning the break-in. The June 17,1972 was not the only break-in of the Democratic Headquarters that occurred. On May 28, 1972, five burglars, carrying out Liddy's plan, broke into the headquarters in attempt to tap the phones. The Howard Johnson hotel across the street is where CREEP members monitored them. When the transcript of the phone calls reached Committee officials, they were deemed worthless. Another burglary was planned to bug the of the Democratic National Chairman, Lawrence O'Brien, who was rumored to have damaging information about President Nixon. The five burglars under the order of the Presidents re-election campaign broke into the Democratic National Headquarters, on June 17, 1972. Security guard Frank Wills caught the burglars, when he noticed tape over the locks on the doors. The burglars were arrested and charges were also filed against G. Gordon Liddy and E. Howard Hunt. The Burglars left behind $14,000 in hundred dollar bills that could be traced directly back to the Committee to Re-elect the President. Two young reporters from the Washington Post, Bob Woodward and Carl Bernstein, were the first reporters to reveal to the public how deeply involved in the scandal the White House was. CREEP's role however in the Watergate break-in was greatly underestimated during the election do to Nixon's commanding lead over the Democratic presidential candidate. In fact, Nixon, won a landslide victory over the democrats, winning 49 of 50 states, to become the 37th president of the United States. Not to long after the election, the story of the scandal was broke wide open, starting with the prosecution of seven men arrested in connection with the break-in. On January 10, 1973, opening statements in the break-in trial began. The nations attention began to shift to the Watergate affair, while Judge John J. Sirica presided over the case. The seven men, Barker, Gonzalez, Martinez, Sturgis, McCord, Liddy, and Hunt, were charged with various counts of conspiracy, illegal wiretapping, burglary, and illegal possession of eavesdropping equipment. History Reports

Leon Trotsky Arguments essays

Leon Trotsky Arguments essays One argument of many Stalinists is: "If Trotsky had taken power instead of Stalin, it's very possible Germany would have defeated the USSR in WWII." This is one of the most absurd speculations I have ever heard. In the first place it was very possible Stalin could have lost the war since he purged all the old Bolshevik generals who served during the civil war, leaving him with a very impotent military staff. Secondly, had Trotsky been head of the CPSU it is quite probable that the ferment in Germany would not have taken the reactionary form of fascism, but on the contrary guided by genuine Marxist internationalism under Trotsky would have lead to the German Proletarian Revolution. Trotsky did not even have a fair chance of protecting the USSR against deformation in the first place. History doesn't just happen by chance, Stalin was not just a madman, if it was not Stalin in the USSR it may have been someone else. The reason by the USSR became a deformed workers' state was based in h istoric reasons, Russia was still a semi-feudal country, the proletarians only made up about 10% of the population. History simply was not on Trotsky's side. As Lenin said in his Letter to American Workers "We are banking on the inevitability of the world revolution, but this does not mean that we are such fools as to bank on the revolution inevitably coming on a definite and early date." Meaning, had Lenin not died, and had Trotsky by some incredible chance defeated Stalin in the power struggle he would have also industrialized the USSR, and to a degree, a bureaucracy may very well have formed to a degree, a direct result of Russia not being a developed capitalist nation. So even "if" Trotsky had "won", the key to a healthy workers' state in Russia and internationally was/is the spread of the revolution globally. despite of his better economic policy and his 5 years plan, i find stalin as a dictator that he causes so many disasters to his country and t...

How to Craft Marketing Copy That Wins Over Your Dream Audience

How to Craft Marketing Copy That Wins Over Your Dream Audience It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to work with. Being able to attract your dream audience can make an amazing difference in how you work. It not only makes you more motivated but it’s also a healthy way to run your business. With that said, part of attracting the kind of people you want to work with lies in your marketing copy. When people go to your site, the first thing they’ll read about you is your message. When you convey the wrong things, you might receive interest from people who often don’t end up as customers or just aren’t a good fit for you. That’s why it’s important to be conscious in what you communicate so you get targeted business prospects that love what you do and whom you’d enjoy working with! Improve your copywriting with these free templates!Get Your Free Copywriting Templates Getting to Know Your Ideal Customers A crucial part of establishing the right message lies in who your ideal customers are. Never just assume who your likely audience is. You need to do some sort of market and competitor research  so you don’t have to go through numerous trial and errors. Don’t waste your time doing guesswork when it comes to your message. Follow the steps outlined below to make sure your message resonates with your dream clients! Discover and Understand Who Your Dream Audience Is One of the secrets of winning over your ideal customers is all about getting clear on the type of people best suited to you. That’s why finding who your best and true customers  starts with what you like. The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place. But first, you have to start by being clear on who your dream audience is. This could either be a company or person you’ve worked with in the past, or even a fictitious persona you’ve just drawn up. Start by asking yourself: what kind of people do you (or would) enjoy working with? List out a number of traits or look back at past clients who you liked. Let me give you an example of one of my dream client profiles: My first deal client is a small to medium-size company looking to grow their sales. My person of contact wields a significant amount of decision-making weight. He (or she) can decide on copy matters without having to consult with a reviewing panel. He’s not afraid to try new things and knows what he’s looking for, which he makes sure to communicate clearly to me. Moreover, he values me as a crucial member of the team so my rates aren’t an issue. He knows the value of my work and frequently contacts me for any project he might need help in. Once he sees the results of the past projects, he continues to send work my way. The more detailed your customer profile is, the better. More than just adding a significant amount of details, you can also create more than one ideal customer profile. You can develop an ideal client profile similar to the above with just three steps. Here’s how: 1. Define yourself first to establish the attributes that make them ideal. If you know who you are as a person, you’ll most likely know the type of person you’d love to work with. Start with the usual key traits that show up whenever you’re working with a client or interacting with customers and base off from that. For instance, if you’re the independent type when working, you might prefer someone who lets you do your thing and won’t micromanage you. If you’re the kind of person who likes being heard, include in your customer profile that they need to be open to feedback and suggestions. If you have a non-negotiable stance on your rates, you can include that he or she is the type who won’t lowball your rates. 2. Define your customers’ basic details. Now that you’ve established the part about what makes them your dream customers, it’s time to determine the other details. You can start with the following details: Company size Industry Location (local or anywhere) Work role Online hangout places above are just some factors you can consider to start with. Feel free to add more if you think a detail is relevant enough to be included. 3. Don’t be afraid to delve deeper. The last step is the most crucial of all. You need to get to know them deeply to have an effective message they’d want to read. Get familiar with their needs and wants to make sure your message speaks to their innermost desires, needs, and problems. 6 questions to ask customers to improve your sales.You can ask the following  questions to start with: What do they like? What does he or she value the most when it comes to choosing someone to work with? What are their struggles? What are their most prominent beliefs and opinions? What do they aspire in their life and business? What keeps them interested? These are just a few questions to help you imagine who your likely ideal audience is. Once you have a distinct image of the kind of customer you want to attract, writing a message that speaks to them becomes much more manageable. You can also add other psychographic details such as education level, personality type, fave blogs, and political affiliation, among others. Including most of the above will definitely allow you to build a complete picture of who your ideal customer is. Once you have that, crafting a message that speaks to your target market will be a much easier task! Determine What Their Pain Points Are Now that you have a complete overview of your ideal customer, it’s time to zero in on their pain points. This is a particularly important part because crafting the kind of marketing copy that attracts is your dream audience is all about knowing their problems and needs. However, it’s important that you don’t make any assumptions about your audience during this process or your message won’t likely resonate with them. That’s why you should start by asking the right questions. Use focused and open-ended questions that will allow you to learn more about your prospects and their struggles. For example, if your target is small business owners looking to expand, you may ask them questions like: What has stopped you from growing your business so far? Why? What aspect of your business has taken the most time and money? Why? What’s your number one complaint about running your business? Why do you think it’s happening? If you noticed, the above questions sought to pinpoint a particular issue first and then the reasoning why that problem occurred or keeps on happening. This line of questioning allows you to get to the root of the problem and gain much deeper insights on how you can help them solve that particular issue. Another method you can do is to analyze how they interact online. Should you have limited or no chance to survey your ideal customers, you can look at the places they hang out on online such as social media  and forums. Some things you may want to look at are: What do they frequently ask about or discuss with others? What kind of information are they consuming? Are they frequent readers of marketing blogs or news sites? What can you glean from their online behavior? Do they spend more time on social media than any other platform? Why could this be so? The key here is to keep asking and asking until you get to the crux of their behavior. Maybe they’re on social media so much because they’re invested in the personal lives of others or are managing their business pages. You can then note the info down and see later on if it’s something you can use in your message. Whether you choose to engage with your ideal customers directly or analyze them from a distance- the important thing is to listen. Listening well will allow you to peel back the layers of their persona and what they’re struggling with. If you’re able to do that, you’ll be able to glean valuable customer insight that will allow you to speak to their inner desires and concerns. But don’t just resort to using your knowledge of your customers’ pain points to twist the knife and aggravate their pain. A more sustainable and non-icky route is to use it so you’ll know how to position yourself as the solution. Once you know what makes them tick, you’ll know the exact things they’re experiencing and would want to avoid. You can then use the information so you can figure out which pain points you can then help solve. From there, you can also figure out which desires you need to fulfill or fears of theirs you can help overcome which can be the basis of your business offer. Position Your Offer as the Answer to Their Pain Points This takes us to the next step which is to position your offer as the solution to their problems. You have to be able to convey how you can provide value in their lives and how you can help solve any of their particular pain points. You can include any of the following to position your offer: Name your target audience. It’s important that it’s clear to your ideal customers that your business is geared toward them. You can do this by naming them directly or characterizing them in your message. Here’s a great example by Lever: In their message, they make it clear that their target audience mainly consists of recruiters and hiring managers. Show them that you understand them. This is where your research comes in. Mention a specific issue they’re likely still struggling with and include that in your message. This conveys that you know them and are intimately familiar with what they’re facing. Toggl (image below) does this by including the line â€Å"Where did the time go?† For many of us, it’s easy to lose track of time and wonder how you spent it all along. The brand aptly addresses the said concern with the headline they used in their homepage. State your key benefit. For this part, make sure you include the most compelling reason why they should do business with you. Buffer does this below by stating that they can help you save time when it comes to managing your social media. Provide a context on how you can help them. To make your message more powerful, it’s not enough to mention a specific benefit. Take it a step further and provide an instance when your product or service can be valuable. This makes it easier for them to understand how your offer  fits in with their needs or problems. Shopify does this by stating that you can use their platform â€Å"whether you sell online, on social media, in store, or out of the truck of your car...† It makes it easier for Shopify’s visitors to self-select whether the platform is suitable for them or not. Add your most compelling differentiator. It’s not enough to offer them the solutions they need, you also have to let them know what makes you different from your competitors. You can do this by mentioning a USP that fulfills a specific problem your core audience.Dreamland does this perfectly by stating that they’re â€Å"The only brand with the rights to use the patented Miracoilâ„ ¢ springs - the world's most advanced spring system to date.† Once most or all of the above are in place, you’ve now made a solid positioning that will grab the attention of your ideal customers! Here's how to craft copy that your audience will connect withCrafting Copy That Your Audience Can Connect With Now that you’ve got their attention, it’s time to craft your marketing copy in a way that your audience can resonate with. No matter how well you’ve positioned yourself, it won’t mean a thing if you can’t properly translate that into your message. That’s something you can accomplish through the below tips. Create the Perfect Hook Through Social Listening Leading with the right hook allows you to build on the interest of your prospects and encourage them to read more about your message. To craft the kind of hook that will win over your audience, it has to first speak to what they’re going through- specifically their wants and fears. You’ll know what those are by doing social listening research  that involves: Tracking mentions of your brand or business on social media (e.g. Facebook, Twitter) Checking out review sites on what customers are saying about your products or services (e.g. Amazon, Yelp) Analyzing your online metrics to see if there are any patterns or trends you should take advantage or steer clear of (e.g. increased traffic from Instagram, backlinks from bad sites) Doing the above can clue you in on the conversation that’s going in on their heads and what kind of words they’re using. The key here is to use the same words in your message so they can resonate with what you’re trying to convey. For example, if the primary concern of your ideal customers is self-improvement, use words that would tie in with that concept. Using words like success, purpose, transform, achievement,  and their variations to hook your target prospects is an effective way to cater to their deepest desires and needs. You might craft your hook like this: Transform your life and finally achieve the business success you’ve always wanted! Let me help you become more confident and proactive in building a business that aligns with your life’s purpose. Craft Boredom-Free Messages That Stick to Mind If you haven’t noticed, today’s web readers get bored fast. And bored people hop on to the next thing that will catch their attention. So once you catch your ideal customers’ attention, you need to be able to keep it with a boredom-free marketing copy that will stick to their mind even after they’ve finished checking you out. One of the ways you can do that is by writing conversationally. Why? Because people won’t be able to connect with your brand or business if you’re always talking jargon or doing a lot of â€Å"business speak.† That’s why it’s important to craft your marketing copy like how you talk. Use â€Å"you† a lot and don’t make the mistake of only talking about yourself or your business. Just like in real life, no one likes people or businesses that are always full of themselves. Your message should be about them and what they could get from you. Another way to keep your readers from being bored is to avoid marketing buzzwords. Using marketing drivel doesn’t add any value to your message and will only serve to make you sound hollow. Moreover, it makes you sound like everybody else which is the surest way to be thrown into the â€Å"businesses no one really remembers† category. The key thing to remember here is to just make sure your brand sounds real. If your brand is a reflection of yourself, incorporate parts of yourself that you want to show. Maybe you have a straightforward, no-BS approach way of communication, then make sure it’s evident in your copy. One particular example of a business that does this well is Firebox. It’s a fun, humorous brand that likes incorporating amusing takes on gift-giving. Check out their latest homepage copy: They tweaked their site’s headline in light of the Christmas season to let people know (cheekily) that the holidays is really all about the gifts. You don’t always have to use humor to make your message interesting. Just do most, if not all, of the above tips and you can make your brand appear more accessible and easier to connect to! Sell Without Using Hype Hype-based selling is all about using exaggerated tactics to fire up readers so they would be more compelled to buy. Although it’s common to see this type of tactic used on today’s marketing copy, it can easily backfire since you’re trading your credibility for short-term returns. It’s much better to go for a method that’s much more viable to use for the long run because it’ll help build loyalty toward your brand. A good example of a hyped up claim is, â€Å"If You Know How to Write, You Can Be a Published Book Author in 2 Weeks – Guaranteed!† As a writer myself, I know that it takes more than just knowing how to write to be a published book author. You have to have specific knowledge of what you’re writing about and be able to self-publish and market it or get a publishing outfit to help you distribute your book. More than just that, it would take more than two weeks to publish a book. The only way that kind of claim would be valid is if they’re churning out ready-made books for people to publish. This type of implausible claims can only appeal to those who are impatient for results and such people would likely drop you the second you fail to live up to your claims. If you’re looking for long-term customers who will stick with you, that isn’t just the way to go. Even without hype, you can write powerfully persuasive marketing copy  by tailoring your message to resonate with your ideal customers’ needs and wants. Because at the end of the day, conveying your value is still what seals the deal. Write With Specificity Including specific details in your message is another remarkable way to increase your credibility. It’s not only more believable but it also positions you as a knowledgeable source when it comes to that topic. Sharing specific data means you did your due diligence in advance so you can provide your prospects the right information to aid in their buying decision. Rev does this by sharing a statistic on their ad that they can tie in with their services. While in their caption, they provide a specific turnaround time (24 hours), their accuracy rate (99%), and their price per minute ($1). This goes beyond your standard spiels like â€Å"quick service† and â€Å"accurate work.† After all, people will have different definitions of what fast or accurate is so it’s better to be specific on the exact meanings of your claims. You can also apply the concept of specificity when it comes to your benefits. Just choose one specific benefit that has the most advantage for your target market. This helps your message to immediately resonate with them. TransferWise uses this method to  make  their home page’s web copy more compelling. They start out by stating how much exactly do banks typically charge when sending money (up to 5% in hidden costs) and that they’re actually â€Å"8x cheaper,† which means more savings for its users. By using the above tactics, your target prospects will be going, â€Å"This is for me!† in their heads long before they’re finished reading what you have to say! Converting Your Best Prospects to Lifelong Customers Now that you’ve managed to grab their attention and attract them to your brand, it’s time to convert them as lifelong customers. Once you’ve got good people looking at you, it only makes sense to have them on your team- for good (or as long as possible). Overcome Barriers to Purchase Most people don’t just buy on a whim. If it’s an especially big purchase, you can bet that your customers will likely take their sweet time thinking about whether to buy it or not. Converting your target prospects  into actual paying customers means you have to be able to pre-empt any concerns they may have about buying from you. A good way to do this is to reframe the cost of your offering especially if the product or service you’re offering is expensive. Cast your pricing in a different light by positioning the cost as an investment for them. Let them know that they’d only need to pay a high fee once and that they’ll be able to reap the returns repeatedly in the future. Or you can also break down the total cost to a much more digestible amount. For instance, if you’re offering a $30 monthly membership course, let them know that they’ll get to learn from your expertise for just $1 a day or for less than the cost of one Starbucks coffee. Whatever paints a better picture for your audience. Another way to make the buying process easier is to offer different price tiers  such as the one below: This is because not all costs can be reframed. That’s why in such cases, it’s better to just have a variety of pricing points that your audience can choose from. Lastly, take away the risks of buying from you. Offer a free trial or a money-back guarantee for a specific period of time. Using the above tips will definitely ensure a much smoother buying process to help your prospects become your lifelong customers. Get People to Act on Your Message with a Strong Call-to-Action  Copy What’s a superbly crafted message if it doesn’t compel your target audience to act? Now that all the other elements are in place, the next logical step is to move them toward a specific action. For that, you’ll need a call-to-action or CTA to end your message. Compelling calls-to-action prompts your prospects into engaging with your brand or website in some way. And for that you’ll need two things: a compelling button copy and a striking visual presentation.  Here’s an amazing example by HubSpot: In the above example, they ditched the standard â€Å"Sign Up† and â€Å"Free Trial† CTA copy for a more benefit-oriented one: †Convert More Visitors.† Moreover, they made sure the CTA button popped out by using the color green to contrast with the orange background.

Computer Sciences and Information Technology Essay - 5

Computer Sciences and Information Technology - Essay Example The recent years have been marked by a shift of resources to more secure designs now that the implementation bags have proved to be scarce courtesy of SDL (Viega and McGraw, 2002, p. 67) Threat models are SDL’s cornerstone as they make it possible for the development team to figure out secure designs in a way that is structured. To achieve this effectively, threat model has been simplified into several tasks; coming up with pictures of data flows software, the application of the â€Å"stride per element† method in an effort to identify threats applicable to the desired design, taking a look at each threat and verification to ensure that the software has been modeled enough by putting into consideration each threat and addressing all the discovered threats (Pfleeger, 1997, p. 78) The basic element of a threat model is in its delineation of the entry points in its application. The threat model is in such a way that it is able to capture the entry points in form of trust b oundaries during the phase commonly referred to as the â€Å"picture-drawing†. Good examples of this include; registry and files entry points and networking entry points. A threat model that is good enough should also be in a position to capture the authorization as well as the authentication requirements and the network accessibility of the interfaces. This process involves network accessibility via the IP address including the remote and local, local-only access and local subnet. The process also includes the authorization and authentication levels, user access, administrator-only access and anonymous access. When it comes to Windows access control lists (ACLs), the authorization levels come as finer-grained (Pfleeger, 1997, p. 56). The process identity is another critical data piece that is always captured by this model. In this case, the running code’s interference is what is taken to be the entry point and the resulting process which is high-privilege is considere d to be very dangerous if it is compromised. In the case of Windows, the administrator or the system process are regarded as being the highest privilege. In Mac OS X or Linux situation, the running process happens to be the most privileged (Viega and McGraw, 2002, p. 108). References List Pfleeger, C. 1997. Security in Computing. Prentice Hall: New Jersey Viega, J & McGraw, G. 2002. Building Secure Software. Addison-Wesley: New York DQ: RBAC The Role-Based Access Control (RBAC) is an essential access management approach. It offers a provision method that is straight forward and in the right access level and to the correct users every time it is being applied. Despite RBAC applications, most of the security teams are still facing difficulties when it comes to account implementation and the process of access management on RBAC. The reason for the above scenario is that most of the internal developer’s teams and vendors are not coming up with capabilities based on the expected r ole into the solutions at hand. RBAC has been applicable in major overhaul in the last two years resulting to its application being assigned to more than 20, 000 users on each product. Many vendors tend to be attracted to such products. This indicates how RBAC has value to the management and its users. The latest RBAC model is designed in such a way that it enforces the least segregation and